Orzeko is building DealerOS first, with a platform mindset behind it.

The immediate focus is DealerOS: modern software for car dealerships that need cleaner tools for stores, users, security, modules, and daily operations.

The public website and the SaaS app are intentionally separate. That keeps the marketing surface clean at orzeko.com and the product surface focused at app.orzeko.com.

Long term, Orzeko can support more vertical SaaS products. Right now, the best move is to make DealerOS excellent for dealerships before expanding the platform into other industries.